All Posts by Scott Sambucci

Startup Selling

Pick. Up. The. Phone.

By Scott Sambucci | October 29, 2018

“The prospect asked me a question [or a bunch of question…] via email about… Price, Product, Integrations, timing, etc. etc. etc.” What should I do? Pick. Up. The. Phone. 3 key reasons why: You need to learn the question behind the question(s).
 “Can you send me a data flow diagram?” Isn’t a question about how […]

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How to run successful pilots

By Scott Sambucci | October 22, 2018

Build a PIT Crew – A Project Implementation Team Most of all, get your customer ACTIVELY involved – give them JOBS to do… Not just “oversight…” Not a “committee…” Not “an advisory board…” Think ACTION & IMPLEMENTATION.
 Think about a race car team – YOU are the driver of the car, racing around the track, […]

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Ep. 47: From Users to Customers in 3 months & Startup to the Inc 5000 in 3 years: An Interview with Cirrus Insight Co-Founder Brandon Bruce.

By Scott Sambucci | September 17, 2018

    Welcome to another episode of the Startup Selling Podcast, in today’s episode we have Brandon Bruce the Co-Founder and Chief Operating Officer at Cirrus Insight. Since founding the company in 2011, Cirrus Insight has been listed in the Inc 5000 ranking for three years in a row… A list of the nation’s fastest-growing […]

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Finding Customers At Conferences

By Scott Sambucci | August 25, 2018

You need not attend. Simply go to the event website and find the speaker and attendee list. These people are inherently biased towards buying your new product. Why? Because they care enough about their jobs and professions to travel and interact to develop and share new ideas. (Not always the case, but more times than […]

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