Using Rubrics and Metrics as a Scoring System to Identify ICPs

Using Rubrics and Metrics as a Scoring System to Identify ICPs

By Scott Sambucci | February 3, 2021

 

“Before we actually spend time with this prospect, do they really match the criteria that we put time and effort in?” – Richard Smith

In this segment of my conversation with Richard Smith, we talked about using rubrics and metrics as a scoring system to identify ICPs.

Listen to the full interview with Richard Smith below:

salesqualia.com/ep-115-prospecting-icps-what-your-prospects-moan-about-an-interview-with-richard-smith