Episode 61: Using Podcasts In Your Sales & Marketing with BeMyGuest’s Erik Jacobson & Jonathan Barshop
In today’s podcast, we have with us Erik Jacobson and Jonathan Barshop with BeMyGuest.
Erik Jacobson spent three years learning how the podcasting system works and what impact it can have on your business, while Jonathan Barshop fell in love with podcasting after listening to an episode from Tim Ferriss show: Focus on your obsessions.
BeMyGuest is a Podcast company that books Founders and CEOs on podcast tours, creates original podcasts for brands looking to build authority in their market and partners with internal communications teams to create private podcasts.
Today’s episode is all about how to use podcasts in your startup’s sales and marketing as a way to market yourself as an entrepreneur and target a wide audience.
A couple of key topics that we discussed in today’s conversation with Jonathan and Erik are:
- Why every startup Founder show become a podcast guest on shows that reach their target market.
- How to approach and become a guest on podcasts.
- The steps in starting your very own podcast, how to generate topics and the technology tools you need to get started.
- Ways to leverage your podcast in a way to share your expertise, show your authority voice and as a result, bring good leads to your company.
- How to identify guests for your podcast show.
Erik Jacobson: www.linkedin.com/in/erik-jacobson-78811b54
Jonathan Barshop: www.linkedin.com/in/jonathan-barshop
Podcast Episode with Jonathan: www.choosefi.com/podcast-episodes
Masters of Scale : mastersofscale.com
The Tim Ferriss Show: tim.blog/podcast
The Tim Ferriss Show episode #145 – The Interview Master: Cal Fussman and the Power of Listening: tim.blog/2016/03/11/the-interview-master-cal-fussman-and-the-power-of-listening
About The Hero’s Journey: en.wikipedia.org/wiki/Hero%27s_journey
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