The Ramp-Up Stage of your StartUp

The Ramp-Up Stage of your StartUp

By Scott Sambucci | August 29, 2019

“The key objective of the ramp-up stage typically is all about reaching $1,000,000 in annual recurring revenue (ARR). This is the benchmark that most venture capital investors use for considering a series A funding round. Whether or not a startup is seeking outside funding, growing revenue to the $1,000,000 ARR threshold is a key measure to prove repeatability in the sales process.

With your first ten customers in the start-up stage, early-stage teams can work like crazy, bouncing back and forth from customer to customer, accommodating individual customer requests.

The first customers and revenue usually come through personal networks, introductions, and early adopters who seem to magically appear on the doorstep. But reaching $1,000,000 ARR requires repeatable, documented systems in place across the company—how the startup finds new leads, how active deals are managed, and how to deliver value to customers.”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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