The Problem That You Solve

The Problem That You Solve

By Scott Sambucci | May 18, 2021


Yesterday I shared a podcast snippet with the first parameter of a 5-factor rubric designed for BOTH founders and top talent. The rubric will help you assess and validate your startup’s readiness and attractiveness to hire top sales talent. 

The second parameter that I would look at is #Problem. These are some of the questions you always want to think about when you’re assessing the problem that you solve:

???? Are you positioning your problem in a way for your sales talent to understand why the problem is important to solve? 

???? Is it a problem that will make a big impact in the marketplace for your customers?

???? How attractive and interesting is the problem that you’re solving?

Listen to the full podcast here: