The New Path Forward: Your Sales Process

The New Path Forward: Your Sales Process

By Scott Sambucci | February 5, 2021

“By now, you’ve probably identified a couple of places where your startup is struggling right now. Maybe you’re in the start-up stage, but you’ve found yourself fixated on hiring a sales team before landing your first ten customers.

 Maybe you’re pushing toward $1,000,000 ARR in the next 12 months but your strategy depends solely on hustle and hard work. Maybe you thought you were ready to scale, but you’ve yet to nail down problem-product fit for a single type of customer.

Too many startups find themselves in sales purgatory—they made it out of the garage, but they also know that there’s got to be a better future ahead if they’re going to generate the impact they set out to make. Or worse, too many realize they’ve only got a couple of months left before the opportunity to make an impact disappears.

If this is you, don’t worry, because now you’re on the path to making a permanent change for how you grow and scale your startup.”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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