The Importance of Polarization

By Scott Sambucci | May 4, 2021

David Priemer has a 5-step framework in his book, “Sell the Way You Buy”. These frameworks are:

1️⃣ Polarization
2️⃣ Juxtaposition
3️⃣ Provocative questions
4️⃣ Convictions
5️⃣ Storytelling

In this segment, David & I talked about the importance of polarization.

Many startup founders started their business because they have a #mission and a #vision for their business. They also have the old way versus the new way of doing things. 

These are the things to keep in mind when communicating with your prospects so that they see YOU as the solution to their problems.