The 10x ROI Rule
When selling your product, you should be able to show at least a 10x return on investment (ROI). In many cases, it should be as much as 50x–100x.
The 10x rule is important because it enables the prospective customer to account for the opportunity and implementation costs of purchasing your product. Whenever a company switches from an old system to a new system, there is a “changeover effect” for the company. This includes the time and effort required to install the new system, train its users, and the relative ramp-up time for the users to reach maximum output with the new system.
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