Tag Archives for " Sales Strategy "

Sales Tip of the Day: The Principle of Independent Judgments

By Scott Sambucci | September 19, 2012

From page 85 of Daniel Kahneman’s “Thinking, Fast and Slow“: The principle of independent judgments (and decorrelated errors) has immediate applications for the conduct of meetings, an activity in which executives in organizations spend a great deal of their working days. A simple rule can help: before an issue is discussed, all members of the committee […]

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Sales Tip of the Day: The Law of Least Effort

By Scott Sambucci | July 24, 2012

Described by Daniel Kahneman in “Thinking, Fast and Slow” – A general “law of least effort” applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort […]

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Control your sales environment or face jail time

By Scott Sambucci | July 3, 2012

When you’re blasting through your daily calls, it’s impossible to know the psychological state of everyone you’re calling. For me, I’m often calling into trading desks on Wall Street and deep into the bureaucratic morass of the big banks. But… when you can control this state, you should. In Thinking, Fast and Slow, Daniel Kahneman […]

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Your Business Model is not your Sales Model

By Scott Sambucci | June 6, 2012

I spent yesterday at Launch: Silicon Valley watching companies pitch to the crowd and a panel of VCs. Lots of talk in the presentations about the business model and revenue model (“We’re a subscription-based model and we expect to hit $4.2 million in 2012 at a $2000/month price point selling to SMEs…”) But… time and […]

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