Six Reasons for Selling Pilot Programs for B2B Startups
By first implementing our product on a small scale in an actual working environment, the customers can see how it will work for them and reduce the risk of committing to a full-scale implementation.
There are many advantages to pilot programs, especially as a startup. Here are six reasons to run pilot programs as part of your sales process.
Reason 1️⃣: Pilot Programs Enable You to Vet Your Opportunities
Reason 2️⃣: Pilot Programs Shorten Your Sales Cycle
Reason 3️⃣: Pilot Programs Reduce Risk
Reason 4️⃣: Pilot Programs Build Trust
Reason 5️⃣: Pilot Programs Enable You to Prove Success
Reason 6️⃣: Paid Pilot Programs Generate Revenue[Excerpt from my book – “Stop Hustling, Start Scaling.”]
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