Selling Early Versions of our Product

Selling Early Versions of our Product

By Scott Sambucci | October 25, 2019

“At Blend, I was selling early versions of our product to the top 50 mortgage lenders in the US. Most businesses, even by 2013, were still using old systems and software and were still just figuring out the cloud and SaaS stuff.

The easiest part of the sale was showing Economic Buyers how our software would solve their business problem, because we could quickly illustrate how one modern software system (ours)

could replace three to four old systems, reduce costs, increase the efficiency of their teams, and, in most cases, lead to more customers and revenue.

In this sale, showing the new system to the User Buyers was just fun. When I could show our new software to a group of day-today call center analysts, their eyes would light up, and they’d say things like, “You’ve got to be kidding me? You mean I can do my job with three clicks instead of spending 30 minutes typing and then copying and pasting into spreadsheets?”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

Download the ENTIRE Book here:

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