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Sell First. Market Later. Why “Demand Gen” is a waste of time…

Feb
23, 2017

Sell First. Market Later. Why “Demand Gen” is a waste of time…

By Scott Sambucci | February 23, 2017

Sell First. Market Later. Why “Demand Gen” is a waste of your startup’s time…

Think: Motive –> Metrics –> Message –> Method –> Marketing

Too many startups worry about marketing and demand gen before they know how to sell their product.

Focus on selling first, then the marketing will reveal itself.

Leave a Reply 8 comments

Startup Selling SalesQualia - February 23, 2017 Reply

Orion Willow Parrott - April 26, 2017 Reply

Great video. Thanks Scott!

<img alt='' data-src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo lazyload' height='80' width='80' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80/80;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/>

Anonymous - January 24, 2018 Reply

Excellent points, Scott. Thanks for the post.

<img alt='' data-src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo lazyload' height='80' width='80' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80/80;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/>

Anonymous - September 7, 2018 Reply

Thanks Scott, we are in the position that we have sold to the first handful of clients, but I guess more sales is good. We are a recommendded solution from a satellite partner. So that market is ok.

<img alt='' data-src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo lazyload' height='80' width='80' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80/80;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9d8c1abbb9d731233e239c7d36982246?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/>

Anonymous - October 8, 2018 Reply

Great video! Thank you.

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