Feb
23, 2017
23, 2017
Sell First. Market Later. Why “Demand Gen” is a waste of time…
Sell First. Market Later. Why “Demand Gen” is a waste of your startup’s time…
Think: Motive –> Metrics –> Message –> Method –> Marketing
Too many startups worry about marketing and demand gen before they know how to sell their product.
Focus on selling first, then the marketing will reveal itself.
