Sales pipeline can be a frustrating process

Sales pipeline can be a frustrating process

By Scott Sambucci | November 7, 2019

“Managing your sales pipeline can be a frustrating process, especially when you’re relying on the buyer’s process for buying.

The key to managing a sales pipeline, and each sales opportunity in the sales pipeline, is to have an objective view on each deal so that you can identify the appropriate actions that need to be taken to move deals forward in the sales process. This means that you need to know two key details in the sales process. 

First, you need to know the stages of the sale and where each deal sits in the overall sales process. Second, once a deal is identified to be in a particular stage, you need to know how to advance the sales opportunity from its current stage to the next.”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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