Event Horizon: Sales in a Lean Startup

By Scott Sambucci | December 7, 2012

Attended the Lean Startup conference this week and hosted with Sean Murphy our “Engineering Your Sales Process” workshop there.

ReturnPath’s George Bilbrey offered his perspectives on “Sales in a Lean Startup.” He focused on “Hortizon 3” selling – looking ahead 24-36 months and how you need early evangelists to fill these sales positions. Here’s his presentation from Slideshare:

George Bilbrey – 2012 Lean Startup Conference from Eric Ries

Also check out Mark Suster’s post – “Startup Sales – Why Hiring Seasoned Sales Reps May Not Work.”