Problem Awareness

Problem Awareness

By Scott Sambucci | November 12, 2019

“Either your customer is aware or unaware that he or she has the problem that you solve. If your prospective customer is “problem unaware,” this means that you will need to invest a significant amount of time with the prospective customer to help him or her see the magnitude of the problem, find the right buyer types who are willing to initiate a sales process, and create urgency about a decision to take action and solve the problem you’ve defined.”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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