Pitfalls to Avoid during the Recognition of Needs Stage

Pitfalls to Avoid during the Recognition of Needs Stage

By Scott Sambucci | November 22, 2019

“The two biggest mistakes most salespeople make in the ‘Recognition of Needs Analysis’ stage are these:

1. Showing a product demo too soon.

2. Discussing price before a complete view of the customer’s problem is identified.”

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

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