Most Of The People You Encounter Aren’t Buyers

Most Of The People You Encounter Aren’t Buyers

By Scott Sambucci | June 14, 2021

“As you’re engaging with your prospective customers, most of the people who you encounter aren’t buyers. They might think of themselves as buyers, but in most cases, the people you need to reach are not the most obvious (or easiest!) people to reach.

Often, your initial point of contact will be with a user buyer or a potential product champion, or someone at your target account who has proximity to the problem you solve but might not be any of the four buyer types we discussed in the previous chapter.

These “unclassified” buyers can certainly, at times, provide context for the problem at their company—history of the problem, what’s been tried, or what’s not working right now.”

[Excerpt from my book – “Stop Hustling, Start Scaling.”]

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