Keep Your Pilots Short and Small

Keep Your Pilots Short and Small

By Scott Sambucci | January 27, 2020

“The first principle for a successful pilot is to keep it small and short— as small as possible and as short as possible to prove success with your customer. 

By narrowing the number and types of documents in the pilot programs, it enables the pilot to be kept small. This also keeps the pilots short—30–90 days. This allows LinkSquares to quickly show value in a fixed period of time, while creating a sense of urgency for the customer to quickly convert the rest of the contract documents as soon as the results are seen from using the product.”

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

Download the ENTIRE Book here:  http://bit.ly/2ISZxNA

#sales #startups #scaleup #gofarther #startupselling #saassales #enterprisesales