Most founders don’t know they have this secret advantage…
Think about it… most of us started our company with an idea, to solve an important problem for a market or set of customers.
From Day 1, that’s all we do – we think about that problem. We Learn everything we can about what our future customers are doing now to address it, how we can help them, and how to build a solution that will help them.
We’re researching the market, thinking of every aspect of the problem and how it affects our customers – from workflows & best practices to compliance & regulations to integrations & implementations.
This is all we do every minute of every day – we think about the problem and how to solve it.
Which means that it’s likely that we know more about your customers’ problem than they do.
When we’re selling as a startup, it’s easy to feel like we’re shouting into the wind, wondering why their not listening or if anyone can hear us at all.
That’s why an Authority Voice Strategy can be so effective for startups – it leverages our expertise to teach our prospects about their problem, to lead the crusade.
When we educate and teach, our prospects listen and follow. And once they start listening and following, selling gets a whole lot easier.
BTW … This is part of our Startup Selling Fall Education Series – “Sales, Systems, Self.”
On Mondays, I’m sharing a tactical tip to help ACCELERATE your #SALES.
On Wednesdays, I’ll teach a specific framework so that you can CREATE & ITERATE your startup’s repeatable selling SYSTEMS.
On Fridays, we’ll talk leadership and mindset to help you ELEVATE your SELF for your team, your customers, and the people closest to you every day.
If you want me to update you on what’s coming next,hop on our my Insider email list. Just head over to www.salesqualia.com and click the “BECOME AN INSIDER” link on the home page.
I’ll keep you posted on new posts like these, show you how to join the LIVE (and FREE!) Sales Trainings that I’m running every two weeks for startup founders & CEOs.