How are we going to sell to all these customers?

By Scott Sambucci | December 23, 2020

Many companies in various industries probably suffer from the problem you solve, and the more you search for the problem, the more you realize that it’s everywhere. That leaves you wondering, “How are we going to sell to all these customers?” The more you look at the total addressable market for your product, the more overwhelmed you become, wondering where you’re supposed to start.

What you really want is to be able to focus your efforts, quickly add new customers, and generate momentum in your sales work.

Most importantly, you want to be the industry leader whom you know you can be, so prospects are asking you, “Can you please help us?”

[Excerpt from my book — “Stop Hustling, Start Scaling.”]

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