Have you ever had a conversation with new prospects and feel like you’re talking past your customers, not talking with them?
“They’re trying to tell you about their business and their problems, and you’re focusing on your product and how it works. When you’re focusing on your product, you’re a hammer looking for a nail.
If you find yourself in a situation where you feel like you have this cool technology, and you’re looking for a market for it, then you’re just the hammer looking for a nail. This is the moment to take a step back and say, “What problem does this technology solve?” Just because you can (or did!) build a product, it doesn’t mean the market wants to buy it.”
[Excerpt from my book – “Stop Hustling, Start Scaling.”]
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