From Qualified Lead To Paying Customer

By Scott Sambucci | April 13, 2021

If you’ve been running your business for any period of time, you’ve come across the concept of a “Sales Process.” 

These are not the stages of the sales that many founders use to describe their company’s sales funnel (that is, lead, discovery call, need analysis, demo, and in contract). 

The sales process is defined as the steps and actions that a future customer must take to move from qualified lead to paying customer. 

[Excerpt from my book – “Stop Hustling, Start Scaling.”]

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