Finding Your First 5–10 Paying Customers

By Scott Sambucci | February 19, 2021

Often, startups spend too much time jumping from one lead generation tactic to the next, or they copy a lead generation that looks like it worked for another company, without experimenting and measuring if that strategy is the right one for their startup. 

At the earliest stage of your company when you’re finding your first 5–10 paying customers, those first customers should come to you via your network, investors, advisors, and the “innovators” at your target customer who find you because they are actively searching for solutions to their business problems.

If you can’t find your first 5–10 customers through your network and innovators in your market, you probably have a much bigger issue with your product and target market. 

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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