Exchanging Value for Value

By Scott Sambucci | March 4, 2021

“In a technology negotiation, playing this transparent card will help you to get to a point where you are exchanging value for value.” – Todd Caponi

In this segment of my conversation with Todd, he shared how to negotiate with your buyers and the use of levers as your mechanism.

Listen to the full interview here: 

salesqualia.com/ep-109-pricing-negotiations-the-transparency-sale-an-interview-with-todd-caponi-part-1