Episode 64: Iterative Outbound Emails, Subject Lines That Work & The 3% Rule: An Interview with Alex Berman
In this episode of the Startup Selling Podcast, I sat down with Alex Berman. Alex is the chairman and founder of a marketing and lead generation agency called X27.
Some of the topics that we discussed in today’s podcast are:
- Creating emails that will get you a meeting with top Fortune 500 executives.
- How to craft a good email from subject line to closing, and how to iterate until you get it right.
- Alex’s use of YouTube for lead gen in his own business.
- The 3% Rule – Why you shouldn’t edit your marketing copy or the email template you’ve written.
- The differences between sales and marketing and why they should be separated in a company.
Links & Resources:
- x27marketing.com – Qualified lead generation
- Alex Berman’s Youtube Channel: www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ
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