Ep. 81: Founders and Their Need to Learn How to Sell in our Current Environment – An Interview with Chris Spurvey

Ep. 81: Founders and Their Need to Learn How to Sell in our Current Environment – An Interview with Chris Spurvey

By Scott Sambucci | April 7, 2020

In this episode of the Startup Selling Podcast, I interviewed author and CEO, Chris Spurvey.

After consciously choosing entrepreneurship as a means to create a better life for his family, Chris realized that negative beliefs about sales were holding him back from taking his ventures to the next level. He saw this as a major hurdle to not only his businesses but the businesses of virtually every other entrepreneur. 

Chris spearheaded the growth of Plato Consulting to the point it was acquired by one of the largest management consulting firms in the world (KPMG). In the process, he sold over $300 million in consulting services.

Following the acquisition, Chris turned his focus to helping other “non-sales sellers” find a way to grow their revenue in a consistent, stress-free manner.

Chris’s newest venture is Dockridge Digital, a technology consulting and product development company focusing on helping businesses leverage digital to serve their customers.

Some of the topics that Chris and I discussed in this episode are:

  • Chris’s background and his transition from the mindset “sales is something you do to people/being pushy” to “sales is a place for problem-solving”.
  • The general approach to sales. Sales is not about doing something to someone, sales is about curiosity.
  • Diagnostic conversation – How to be related and being more relevant
  • How do we sell in our current environment?
  • How to problem-solve for our customers.

Links & Resources

LinkedIn: www.linkedin.com/in/chrisspurvey

Website: www.chrisspurvey.com

It’s time to sell on Amazon: https://amzn.to/2R6vxSs

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