Ep.109: Pricing, Negotiations & The Transparency Sale: An Interview with Todd Caponi, Part 1

By Scott Sambucci | November 17, 2020

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.

Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

Two of the key topics that we discussed in Part 1 of this episode are:

• Transparency negotiations
• Transparency pricing

Link & Resources:

Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi

Todd Caponi on Twitter: twitter.com/tcaponi

The Transparency Sale: www.transparencysale.com

Book: The Transparency Sale: https://amzn.to/2K0TRV1

Five Great Rules of Selling by Percy H Whiting: https://amzn.to/2XHRo5Y

The 5 Great Rules of Selling Percy H Whiting (The Revised and Enlarged Edition): https://amzn.to/38B0vM2

Tthe Art of Selling by Arthur Sheldon: https://amzn.to/3pnqrjZ

The Art and Science of Selling, Volume V by National Salesmen’s Training Association: https://amzn.to/32B0LXD

Shirley Ann Jackson: en.wikipedia.org/wiki/Shirley_Ann_Jackson

The Ten Fundamental Traits of a Successful Seller – circa 1921

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