“Engineering Your Sales Process” at the LeanStartup Conference next week

“Engineering Your Sales Process” at the LeanStartup Conference next week

By Scott Sambucci | December 1, 2012

Who: Sean Murphy, SKMurphy, Inc. | Scott SambucciSalesQualia

What: “Engineering Your Sales Process” Workshop

WhereLean Startup Conference 2012

When: 2:00pm, December 4 in San Francisco)

Why:

This interactive workshop will help you learn from these problems by using conscious planning and experimentation. All companies, even those that take a lean approach, face these problems in B2B sales:

  • You can’t get potential customers to call back
  • The customers won’t make a decision
  • The customers are in ever-ending beta, yet they won’t buy
  • Your deals stall

Traditional sales training stresses “every no moves you closer to a yes.” Our approach to engineering your sales process says instead, “What looks like noise is often actually data.” Designing and debugging a repeatable sales process is key to a sustainable business, and we’ll address how to diagnose common problems to determine likely root causes.

You will leave with a scientific approach to understanding your customers’ needs and their buying process so that you can scale your business in harmony with it.

Leave a Reply 1 comment

Vidya - July 7, 2017 Reply

Great article! Thanks for sharing such a good information.The most simple yet complete and explaining the purity and main point behind the topic.Do keep sharing these kind of posts,they are really helpful in making our mind to good thinking and apply our thought.

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