Do you know your buyers?

Do you know your buyers?

By Scott Sambucci | June 7, 2021

There are four buyer types in every enterprise sale.

1️⃣ The User Buyer – This is the person, or the team of people, who will use your product every day. 

2️⃣ The Economic Buyer – This is the person who will write the check—the person whose budget provisions the purchase. 

3️⃣ The Technical Buyer – This is the buyer, or buyers, who have a particular domain expertise within their company.

4️⃣ The Product Champion – This person is your coach and cheerleader. He or she is the person who is internally helping you to sell your product by providing access to the other buyer types and coaching you on the sale to the company. 

Learn more about your #Buyers on “Foundations” in our Client Library.

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