Daily Dose: Show Your Authority Voice – Sales Accelerator #2

Daily Dose: Show Your Authority Voice – Sales Accelerator #2

By Scott Sambucci | November 10, 2020


You know more about the problem your product solves that anyone – that’s why you started your company in the first place. No one else is solving the problem the right way, or none of the current products work.

57% of the purchase decision is made before a prospect contacts you & 67% of the buying journey is now done digitally. 

You HAVE to be front & center to teach your prospects about their problem and how to think about options to solve it.

That’s why “Authority Voice” is one of the 9 Sales Accelerators that every startup needs to build and run to get more repeatability and predictability in their sales process.

Most of all, when you build and implement your Authority Voice Strategy this right way, you’re not just EDUCATING your prospects about their problem – you’re SEPARATING yourself from the rest of the marketing and INDOCTRINATING your prospects as to why they should work with you.

When you do this the right way, you’ll get more CLARITY, CONTROL & CONFIDENCE in your sales process.

If you’d like some help with your Authority Voice Strategy, or any of the 9 Sales Accelerators, send me a DM and I’ll show you how my team & I can help.

Let’s do this…

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