Daily Dose: Selling Strategies in a Volatile Market

By Scott Sambucci | March 16, 2021

Here are nine tips for selling in a volatile market:

1. Don’t believe everything you think.
2. Relationships first.
3. There’s no such thing “All” and “Everyone”
4. Your Prospects don’t panic-buy, so don’t panic-sell
5. Customers buy Outcomes, and simple steps create stable outcomes.
6. Slow is Smooth, and Smooth is Fast.
7. Be the Mayor of your town.
8. People will borrow certainty from the person who has the most of it in the room.
9. Your customer is on their Hero’s Journey.

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