Daily Dose: First Principles for Startup Founders – Product-Problem fit before Product-Market Fit [Part 5]

Daily Dose: First Principles for Startup Founders – Product-Problem fit before Product-Market Fit [Part 5]

By Scott Sambucci | April 14, 2023

This is Part 5 of our series – First Principles for Startup Founders

 In this episode, Scott shares why startup founders MUST establish Product-Problem Fit BEFORE they establish a Product-Market Fit product.

Most founders I talk with started their company because they saw a big problem in the market or a big gap with the existing solutions.

The very first thing we need to do when we’re going out and selling is to make sure that our product solves a problem for our future customers AND to establish what sort of customers to target early in the company’s sales work.

👣 Now, let’s talk about YOU and YOUR startup’s journey… 👣

If you’re a startup CEO that’s on your journey to make the climb to $100mm ARR…

If you’re one of those rare breed of founders that’s willing to acknowledge & accept that there are no shortcuts…

If you’re willing to work step-by-step, day-by-day with patience, persistence & perseverance…

Then I’ve got some pretty incredible news…

I’m partnering with Amy Volas & Avenue Talent Partners to bring you a 2-day, IRL immersive experience specifically for startup founders & CEOs whose companies are selling to the enterprise.

Yes, this an “In Real Life” event – next month at a top-notch location in a world-class city with 5-star amenities provided by us.

You’ll work alongside Amy Volas, me, the SalesQualia team & an unrivaled peer group of fellow founders & CEOs ready to transform their business and mindset, and yours.

👇 Here’s the criteria…👇


✅ Be a B2B tech startup founder doing at least $50k MRR right now.

✅ Be willing to invest time, energy, and focus for two days to work on scaling your sales & your team.

✅ Be friendly & coachable – you will openly ask questions & share ideas.

✅ Acknowledge & accept there are no shortcuts, hacks, or magicians that will bestow you a $100m revenue engine.

✅ Keep a secret…

We have VERY limited space & tickets available for purchase because of our venue & how we’re running this IRL immersive event.

If this is you, and you’re ready to transform your business and yourself…

Check out the details here and how to save your spot for this exclusive, in-person, immersive event www.salesqualia.com/Chicago2023

Let’s do this, shall we?