Daily Dose: Do The Work

Daily Dose: Do The Work

By Scott Sambucci | February 11, 2020

 

I’m 10 days from my next ultra-marathon — the Tarawera 100. The locals refer to it as “the miler…”

I’m so close to the starting line, and in the final weeks before a race, I get tired – I’m tired of training. I’m tired of early mornings. I’m tired of my diet. I’m tired of centering my life around one day in the calendar.

That’s when it’s most important to stay disciplined, to stay on track, to do the work. I didn’t want to do the work this morning. I searched for reasons why I should skip this morning’s run, but anything I thought of was just another excuse. So I got up, got out and did the work.

It’s the same with your startup. You’ve been pushing towards the next product launch, or the big conference, or that implementation with your “logo customer.”

It’s easy to get tired. You SHOULD be tired – you’ve been pushing for weeks and months to get there, so it’s natural to want to let down or back off a little and hope you can coast.

That’s exactly when you have to look at what you must to do to see it through, and usually that’s simply focusing on the task at hand – to just do the work.

Do the work. Go Farther.