Daily Dose: “Do. Or do not. There is no try.”

Daily Dose: “Do. Or do not. There is no try.”

By Scott Sambucci | October 20, 2021

One of the biggest challenges startup founders face is dealing with the daily distractions and all the options available for the business – 

Lead gen strategies, pricing models, hiring decisions, product features. It’s nearly an endless list.

Often there’s a tendency to keep trying new things – 

  • Try running a booth at a conference…
  • Try a little bit of outbound…
  • Try recruiting a Sales VP…
  • Try hiring a marketing agency…
  • Try selling into a new vertical…

Trying seems like the quick, fast and cheap approach, but it’s more expensive than committing to a strategy.

When we’re ready to commit, it means that we’ve done the research, we’re clear on what the right work is, and what’s required to be successful. 

When we commit, we acknowledge and accept the obstacles along the way.

But if we only tell ourselves that we’ll “try” something, it’s easy to give up as soon as we hit a bump along the way.

Think about someone you know that “tried to go to the gym every day” or “tried to be an early riser.”

How often did they make a permanent change, and get to the outcome they want?

Probably not too often.

Committing creates focus and determination towards outcome. It gears us to measure progress. It removes the decision fatigue of all the distractions around us.

Most importantly, if you’re not ready to commit, it’s may mean that you’re not ready — that you know you haven’t done enough research or you’re simply not prepared to put in the work required to be successful on your decision.

Commit to a market vertical…

Commit to that new pricing structure…

Commit to hiring, onboarding, and training a salesperson…

You’ll save yourself time and make more progress when you do.

“Do. Or do not. There is no try.”


*** If you’re a #startup founder who’s committed to building a repeatable, scalable sales process, I’d like to help.

I’m running a FREE Sales Masterclass for B2B founders to show the 9 Core Selling Strategies that every startup needs to build and implement to get a repeatable, scalable sales process. ***

Here’s the link to our next Sale Masterclass: https://www.salesqualia.com/masterclass

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