Your town is the problem that you solve for your customers in your marketplace. Show your customers that you can help them because you know more about their problems. Your product will help them get more stability and get to the outcome that they want. And because of your confidence and certainty, your customers will […]
VIEW POST
“If you find yourself in a situation where you feel like you have this cool technology, and you’re looking for a market for it, then you’re just the hammer looking for a nail. This is the moment to take a step back and say, “What problem does this technology solve?” Just because you can (or […]
VIEW POST
“Either your customer is aware or unaware that he or she has the problem that you solve. If your prospective customer is “problem unaware,” this means that you will need to invest a significant amount of time with the prospective customer to help him or her see the magnitude of the problem, find the right […]
VIEW POST
A constant question that I get is “Everything is slowing down in my marketplace, what to do if “all” of the people that we’re selling to do not buy from us?” There’s no such thing as “All” and “Everyone”. Generalizing that no one will want to buy your product will only cause you to miss […]
VIEW POST
The second selling strategy in a volatile market is #Relationship. Your customers are challenged with different problems—hiring strategy, exit strategy, or may need an introduction. Focus on a human-to-human connection to show your customers that you are dedicated to solving their problems. Listen to the full podcast here: https://salesqualia.com/daily-dose-selling-strategies-in-a-volatile-market/
VIEW POST