Three questions in the Q Framework

Three questions in the Q Framework

By Scott Sambucci | April 1, 2021

“The first three questions in the Q Framework will help you identify the best lead generation strategy. First, knowing what problem you solve informs you about your messaging to your target market. Then by identifying your target market segment and the buyers at these companies, you will know where and how to engage with your prospects. 

For some markets, LinkedIn and conferences are the best places to engage with your target. For other markets, it might mean a combination of Facebook ads and email marketing. For other markets, you might find that hosting and sponsoring your own live events is the best way to engage your buyers. In other markets, your best option for finding qualified leads might be through a partnership strategy. 

But the only way to know which lead generation methods are best for your startup, and to build an effective prospecting plan of action, is by answering the first three questions of the Q Framework. 

  • What problem are you solving? 
  • Which segment are you targeting? 
  • Who are the buyers?”

[Excerpt from my book – “Stop Hustling, Start Scaling.”]

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