Question: My skillset is in sales/bizdev. For our new startup, is it best I stay focused on just that or should I be getting involved in other areas? Answer: By nature of the start-up environment, and especially as a salesperson, you’ll be forced to become minimally acquainted with every aspect of the business. Otherwise, you […]
VIEW POSTQuestion: What are the best tools you use in terms of ROI when you want to increase your sales? Answer: Think of ROI as Customer Acquisition Costs (CAC). A good CRM enables you to track this. More importantly, think through what you need to effectively track ROI/CAC. Log your travel time and costs (if you […]
VIEW POSTQuestion: What are some generally overlooked costs aside from SEO that are likely to blindside a first time startup? Answer: There’s unlikely to be a single cost that will muck your financials. Instead, it will be a series of assumptions that fail to match reality. (I purposely avoided using “failed” or “wrong” assumptions, because they […]
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