All Posts by Zeeva Viola

How is ramp-up time handled in SaaS sales comp plans?

By Zeeva Viola | February 20, 2017

Question: We are hiring inside sales reps with a base of $45K and OTE of $90K. How do we handle the first 3-6 months when they are ramping relative to their commissions? Is it just assumed that they will probably make less than their $90K target # during those months or are they otherwise compensated […]

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What are the best practices for sending “cold” sales emails? #Q&A

By Zeeva Viola | February 16, 2017

Question: The specific use case is SaaS sales but could be related to any sales process. There has been a lot written about cold calling but much less about “cold emailing”. What are the best practices? Answer: Don’t. Pick up the phone Find the decision maker Network your way to an introduction Start lower in […]

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What are the best practices related to auto-renewal of SaaS/enterprise software contracts? #Q&A

By Zeeva Viola | February 15, 2017

Question: Every contract is different but, in general, do enterprise software and SaaS companies typically set their contracts to automatically renew at their expiration or does a renewal have to happen explicitly. I’m sure both happens but I’m interested in what’s most standard. Answer: Yes, have your contract auto-renew. Couple of thoughts around this: Start […]

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What is the best way for a SaaS company to deal with long sales cycles? #Q&A

By Zeeva Viola | February 9, 2017

(I’m assuming that we are discussing an enterprise-wide SaaS platform or service that is priced at $25K-100K+ per year, or multiples of that, not single-user licenses that might range from $10-$100 per discrete transaction.) I agree with Nadim on some points, but strongly disagree on others. Do NOT hire “closers.” Instead, hire sales professionals that […]

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