All Posts by Scott Sambucci

There’s No Such Thing As “All” And “Everyone”

By Scott Sambucci | March 22, 2021

A constant question that I get is “Everything is slowing down in my marketplace, what to do if “all” of the people that we’re selling to do not buy from us?” There’s no such thing as “All” and “Everyone”. Generalizing that no one will want to buy your product will only cause you to miss […]

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Relationship First!

By Scott Sambucci | March 19, 2021

  The second selling strategy in a volatile market is #Relationship.  Your customers are challenged with different problems—hiring strategy, exit strategy, or may need an introduction. Focus on a human-to-human connection to show your customers that you are dedicated to solving their problems. Listen to the full podcast here:  https://salesqualia.com/daily-dose-selling-strategies-in-a-volatile-market/

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Do Not Believe Everything That You Think

By Scott Sambucci | March 18, 2021

I am frequently asked the question “What should be my selling strategy when we’re in a volatile market?” The #1 strategy as it relates to sales is to not believe everything that you think. Ignore thoughts like “I THINK no one is going to buy” or “I THINK it will be difficult to sell”. What […]

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Choose Your Market Example: Altos Research

By Scott Sambucci | March 18, 2021

“Our target customers knew that we had an authoritative perspective in the market. We could point them back to articles, blog posts, and guest spots on Bloomberg and CNBC. That opened the door and changed the conversation from viewing us as just another data vendor to listening to our perspective on the market and how […]

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Get Front & Center With Your Prospects

By Scott Sambucci | March 17, 2021

To build an Authority Voice strategy you must get front & center with your prospects before they reach out to you. When you delay this process, you will be playing catch-up which will make it difficult to change them from their old way of doing things to the new way.  Don’t wait for too long […]

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