All Posts by Scott Sambucci

“Your Customer Is On Their Hero’s Journey”

By Scott Sambucci | March 24, 2021

Your customers are in this world where they are a hero. They have to go and fight and figure things out on their own.  They’re on this journey and they are looking for help. They need your help now more than ever so be their guide! Listen to the full podcast here:  https://salesqualia.com/daily-dose-selling-strategies-in-a-volatile-market/  

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“Be The Mayor of Your Town”

By Scott Sambucci | March 23, 2021

Your town is the problem that you solve for your customers in your marketplace. Show your customers that you can help them because you know more about their problems.  Your product will help them get more stability and get to the outcome that they want. And because of your confidence and certainty, your customers will […]

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Daily Dose: Be Kind

By Scott Sambucci | March 23, 2021

  I know you’re frustrated and tired. We all are. A year ago, I packed my bags for a two-week New Zealand trip to teach a workshop, run a 100-mile ultramarathon then tour the north island in a camper van. A year ago we had the first confirmed COVID case in the US. Since then, […]

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When You Know Your Customers’ Problems, You Become Their Partner

By Scott Sambucci | March 23, 2021

“If you find yourself in a situation where you feel like you have this cool technology, and you’re looking for a market for it, then you’re just the hammer looking for a nail. This is the moment to take a step back and say, “What problem does this technology solve?” Just because you can (or […]

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Problem Awareness

By Scott Sambucci | March 22, 2021

“Either your customer is aware or unaware that he or she has the problem that you solve. If your prospective customer is “problem unaware,” this means that you will need to invest a significant amount of time with the prospective customer to help him or her see the magnitude of the problem, find the right […]

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