To build an Authority Voice strategy you must get front & center with your prospects before they reach out to you. When you delay this process, you will be playing catch-up which will make it difficult to change them from their old way of doing things to the new way. Don’t wait for too long […]
VIEW POST
“I started working with Altos in 2007. By 2007–2009, during the housing crash, we had emerged as a voice of authority in the industry, because we were intimately familiar with the week-to-week changes in the real estate market with the data we collected. Mike Simonsen, the founder, and I continued writing for our company blog, […]
VIEW POST
Here are nine tips for selling in a volatile market: Don’t believe everything you think. Relationships first. There’s no such thing “All” and “Everyone” Your Prospects don’t panic-buy, so don’t panic-sell Customers buy Outcomes, and simple steps create stable outcomes. Slow is Smooth, and Smooth is Fast. Be the Mayor of your town. People […]
VIEW POST
Before showing a demo to your prospects, you first need to educate them. Teach them about new ways to solve their problem such as workflows, automation, using AI, and other data-driven approaches. Most importantly, ensuring that your prospects are on board with moving from the old way to the new way will allow them […]
VIEW POST
Many companies in various industries probably suffer from the problem you solve, and the more you search for the problem, the more you realize that it’s everywhere. That leaves you wondering, “How are we going to sell to all these customers?” The more you look at the total addressable market for your product, the more […]
VIEW POST