“Either your customer is aware or unaware that he or she has the problem that you solve. If your prospective customer is “problem unaware,” this means that you will need to invest a significant amount of time with the prospective customer to help him or her see the magnitude of the problem, find the right […]
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A constant question that I get is “Everything is slowing down in my marketplace, what to do if “all” of the people that we’re selling to do not buy from us?” There’s no such thing as “All” and “Everyone”. Generalizing that no one will want to buy your product will only cause you to miss […]
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The second selling strategy in a volatile market is #Relationship. Your customers are challenged with different problems—hiring strategy, exit strategy, or may need an introduction. Focus on a human-to-human connection to show your customers that you are dedicated to solving their problems. Listen to the full podcast here: https://salesqualia.com/daily-dose-selling-strategies-in-a-volatile-market/
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I am frequently asked the question “What should be my selling strategy when we’re in a volatile market?” The #1 strategy as it relates to sales is to not believe everything that you think. Ignore thoughts like “I THINK no one is going to buy” or “I THINK it will be difficult to sell”. What […]
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“Our target customers knew that we had an authoritative perspective in the market. We could point them back to articles, blog posts, and guest spots on Bloomberg and CNBC. That opened the door and changed the conversation from viewing us as just another data vendor to listening to our perspective on the market and how […]
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