All Posts by Scott Sambucci

Identifying The Technical Buyer of A Company

By Scott Sambucci | June 29, 2021

“If you’re selling enterprise software, you’ll talk with people such as the vice president of engineering, chief technology officer (CTO), or information technology (IT) director. They’re going to ask you questions about how your product is built and its compatibility with existing systems in their company. They’ll ask you questions about what programming language is […]

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The Five Ps of Buyer-Problem Qualification

By Scott Sambucci | June 29, 2021

 “Person: Begin by identifying the buyer you’re working with— what is their role within the company, and how are they affected by the business issue that you are attempting to solve with your product?  Problem: Ask yourself, “Does the person think that the problem exists?” This is determining whether the buyer thinks there is a […]

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Collaboration and Partnership

By Scott Sambucci | June 28, 2021

“If you propose collaborating on an implementation plan, and the prospect tells you, “Let’s wait,” or “Draft something up and send it to me,” then you know you still have more selling to do.  ???? (BTW – I’m running a webinar to help you learn the 5 key selling strategies to implement in the next […]

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