A hard thing that you need to make #routine is doing cold calls.

A hard thing that you need to make #routine is doing cold calls.

By Scott Sambucci | June 29, 2021

A hard thing that you need to make #routine is doing cold calls. 

At some point, you may want to hire an SDR to help you with sales, and part of that is running #outbound. 

But before all that, you’ve got to know what it takes to do the cold calls yourself. You need to…

???? Understand what it takes to do the calls

???? Hear the responses from your prospects

???? Know what the objections are

???? Hear the language that they’re using & saying

???? Know how hard it is just to make a connection 

Cold calling is HARD!

But making it routine will give you the outcome you want to get to and most importantly, you will learn how your selling system needs to run. 

BTW – I’m running a webinar to help you learn the 5 key selling strategies to implement in the next 60 days to nail your 2021 number.