“When selling your product, you should be able to show at least a 10x return on investment (ROI). In many cases, it should be as much as 50x–100x. The 10x rule is important because it enables the prospective customer to account for the opportunity and implementation costs of purchasing your product. Whenever a company switches […]
VIEW POST
Remember, you chose this. The struggle is guaranteed; success is not. The ups and downs are part of the way – you HAVE to have downs – that’s part of doing hard things. A couple years ago, when I was frustrated with a few things in my business, my wife told me – “You have […]
VIEW POST
There’s a quote from Lord Kelvin, a nineteenth-century physicist and mathematician. He said, “When you can measure what you are speaking about, and express it in numbers, you know something about it.” I always refer to this quote in my workshops, because when we’re talking about why customers buy, we need to articulate the benefits […]
VIEW POST
You can apply the concept of “Incrementalism” to: 1/ Price – You’re probably under-pricing your product for the value your customer is getting. The only person that knows that you’ve increased your price is YOU. 2/ Outbound Sequence – Take 100 contacts out of your database and run a five-touch sequence. These five touches […]
VIEW POST
“If you’re able to show prospective customers that their investment of $1,000 a month to buy your software will yield them 10x, 20x, or 30x their investment, they will find the budget. If the problem is big enough and the ROI is clear, the budget will almost always appear. Think about it. If we […]
VIEW POST