All Posts by Scott Sambucci

1 Event Horizon: Sales in a Lean Startup

By Scott Sambucci | December 7, 2012

Attended the Lean Startup conference this week and hosted with Sean Murphy our “Engineering Your Sales Process” workshop there. ReturnPath’s George Bilbrey offered his perspectives on “Sales in a Lean Startup.” He focused on “Hortizon 3” selling – looking ahead 24-36 months and how you need early evangelists to fill these sales positions. Here’s his presentation from […]

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1 “Engineering Your Sales Process” at the LeanStartup Conference next week

By Scott Sambucci | December 1, 2012

Who: Sean Murphy, SKMurphy, Inc. | Scott Sambucci, SalesQualia What: “Engineering Your Sales Process” Workshop Where: Lean Startup Conference 2012 When: 2:00pm, December 4 in San Francisco) Why: This interactive workshop will help you learn from these problems by using conscious planning and experimentation. All companies, even those that take a lean approach, face these problems in B2B sales: You […]

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Sales Tip of the Day: A new old sales term: “Satisficing”

By Scott Sambucci | November 24, 2012

What is it? Organizations eschew the “optimal” decision for an “acceptable” decision. (Think “satisfying + sacrificing.”) How does it relate to sales? Just because your product is better or will provide financially favorable outcome for your prospect, it may not be selected. Get used to it. But you can affect this process. Read this recent […]

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