Additional Content Pages
Presentation Slides
Presentation Slides: Who are you selling to? Industries-Segments-Companies (part 1)
Presentation Slides: Who are you selling to? Industries-Segments-Companies (part 2)
Presentation Slides: Who are you selling to? Buyer Types
Presentation Slides: Who are you selling to? Dealing with Buyers Zombies (part 1 & 2)
Checklist: Are dealing with a Buyer or Vampire? (FYI – I often refer to “Zombies” and “Vampires” interchangeably… The idea is the same – you need to be on the lookout for buyers that will suck the life out of you!)
Related Articles
“Building the Cult of You” by Jason Lemkin
“Why Focusing on One Buyer Will Lose You the Sale” by Mark Suster
“One Key Person That Will Help You Improve Sales” by Mark Suster
Targeting specific industries, segments and companies
https://youtu.be/7-qpyKdhq20
Buyer Types
https://youtu.be/B-Q1Xgmik1Y
Summary of Buyer Types:
https://www.youtube.com/watch?v=_fpyVKoU0BI
Buyer Zombies, Part 1
https://youtu.be/xDPciWsWaIw
Buyer Zombies, Part 2
https://youtu.be/fHtPmOS4UHI