When’s the best time to do your prospecting work?

By | September 28, 2020

When’s the best time to do your prospecting work?

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Right freaking now, that’s when.

As soon as you begin to think that there’s a good time or a bad time, you’ve lost. Your prospects are out there, every day on different channels. Find them and talk to them.

When I was at Blend, Sunday afternoons were my best day. Why? Because the executives I was targeting were catching up on email and messages from their home office.

When I sold textbooks 25 years ago, I’d walk the university hallways into the late afternoon to find that one professor in the office.

Today, running SalesQualia, our future customers are startup founders. It’s Friday at 5:16pm and we just booked two meetings for next week from LinkedIn chat messages.

Prospecting is a mindset – either you believe in your bones that your customers want to here from you because you solve an important problem, or you’re just going through the motions.

Make it happen for yourself.