Aug
26, 2019

What Problem Are You Solving with your StartUp? #1

By Scott Sambucci | August 26, 2019

“When I first speak with a startup entrepreneur or CEO, I like to ask, “What problem are you solving?” Frequently, the answer I get is all about their product. They’ll tell me about the market that they’re addressing or what they built it on—whether that’s a Java framework, or Ruby on Rails, or something else—and how it works. Their answer is all about the product, not the problem. 

Herein lies the first and probably the most important lesson in thinking about startup selling. 

Always focus on your customer’s problems, not your product. 

I’m going to repeat that because it’s absolutely critical.

 Always focus on your customer’s problems, not your product.

If you don’t read another sentence in this book, just know that you should always focus on solving your target customer’s problem and never focus on your product. 

[Excerpt from my new book – “Stop Hustling, Start Scaling”]

Check it out here https://salesqualia.com/book