My bonehead mistake & what you can learn from it… Yesterday, I did something REALLY stupid – I got emotional about a sale. It cost me, it cost the client and it’s not the way I want to run my business or be an example to others. My lessons learned: 1. Trust your prospect. 2. Trust your process. 3. Focus on value. 4. Use emotion? Yes. Get emotional? No. Most importantly to the client, I apologize for the action and for dimishing the time you invested in discovering our work together.

By Scott Sambucci | March 14, 2017

My bonehead mistake & what you can learn from it…

Yesterday, I did something REALLY stupid – I got emotional about a sale. It cost me, it cost the client and it’s not the way I want to run my business or be an example to others.

My lessons learned:

1. Trust your prospect.
2. Trust your process.
3. Focus on value.
4. Use emotion? Yes. Get emotional? No.

Most importantly to the client, I apologize for the action and for dimishing the time you invested in discovering our work together.